A quick note today. I was installing an Azure VM with SQL Server, and the Reporting Services service is not part of the default install. You can still install reporting services but you’ll either need to copy the installer onto your new VM or run the installation media which can be found on the C drive:

Installation Media: C:\SQLServerFull

Either way you’ll hit a wall where it asks you for the installation key. This is stored in the x64 directory of the install media in a file called Default Setup:

Report Services Key Location: C:\SQLServerFull\x64

Just look for the PID under options and paste that into the installer and you are done. Hope that’s helpful.